Four Simple Ways To Create A Digital Marketing Strategy

Of course, the best way to create a successful marketing campaign is to start with your customers in mind. This means figuring out what they want and need from you. This will help you tailor your product or service so it meets their needs. It may also mean that you have to rethink some of the strategies that are working for other companies because they won’t work as well for yours. Your strategy should be tailored specifically for your company’s goals and target customer base. This article will present 4 easy steps that will help you get started.

Step One: Identify Your Target Audience

Identify Your Target Audience

You need to find out who your customers are and what interests them. Where do they live? What are their goals, needs, and fears? What is important to them? When you know who you’re trying to reach with your product or service, you can better craft your message so that it resonates with them. The first step in finding out who you’re trying to reach is to put together some demographic information about your target audience.

Demographic characteristics to consider are:

  • Where do they live?
  • What age range do they fall into?
  • What sex do they identify as?
  • How much money do they make or earn in a year?

Now that you know who your customers are, it’s time to put together your marketing message. This is where you find out what their needs and goals really are. You want to discover what their fears and motivations are. For example, what would they like to become or do? What keeps them up at night worrying? When you know these things, you can craft messaging that resonates with your target audience.

Step Two: Discover the Best Channels for Your Campaign

Discover the Best Channels for Your Campaign

The next step is to figure out how your customers will be interacting with your product or service. This is where you discover what channels are the most important and effective in your marketing campaign.

For example, if your target audience lives in America, they may be on Facebook during breakfast time and then checking Instagram throughout the day while at work. Once they get home from work, they may also use Twitter to share thoughts about the day. They may also enjoy reading blogs from industry thought leaders to learn about new products and ideas.

Step Three: Decide The Best Time Period For Your Marketing Campaign:

This step is where you put it all together. You’ve figured out who your customers are and what channels they use; now it’s time to craft the message for your campaign. What do you want them to know and understand? How will this help them meet their goals or overcome their fears? What would they like to come away with after interacting with your product or service?

One of the important things to keep in mind is that not everybody is on social media at the same time and not everybody is using the same platforms. So if you’re going to promote your product or service on social media, it’s important to consider what time of day they will be most active and when most of your customers will actually see your posts.

Step Four: Measure Your Results:

The final step in creating a successful digital marketing campaign is measuring your results. This will help you determine what’s working and what isn’t. You can then improve the things that aren’t working to increase the effectiveness of your campaign.

Measure Your Results

The first thing to measure is how many people are seeing or interacting with your posts on social media, reading your blog, or clicking through to your website from an email newsletter. The next thing to measure is how many people are clicking on any links you may have included in your marketing campaign. If you added a link to your website, you can also include things like page views, time spent on the site, and number of new customers or sales generated from this online source. Once you start measuring these statistics, it will be a lot easier to determine what’s most effective in your digital marketing campaign.


Marketing is constantly changing as new technologies and tools become available. But by following these four simple steps, you can create a successful digital marketing campaign that will help you reach your target audience.